About

A snapshot of Sookio

Sookio is a communications consultancy in Cambridge, UK. We work with senior leaders in mature organisations where quality, trust and brand reputation are critical, improving marketing performance across every tier of the organisation by strengthening communications, from the inside out.

Working closely with the University of Cambridge, the NHS and related healthcare bodies, and large corporates, our sector strengths are in highly regulated areas such as life sciences, tech and innovation, education, and the public sector.

• Consultancy for effective communications across the organisation, from building a stellar marketing team to crafting crisis comms plans and social media policies, to analysing trends and advising on the best frameworks and methodologies to apply.

• Brand storytelling to define the messaging that reflects your ambitions, and the content and campaigns to tell your story.

• Strategy and audits to streamline your workflow and set the strategic direction so your marketing is fit for the future.

• Training programmes to give your marketing team and senior leadership fresh skills and renewed confidence.

Founded in 2008 by Sue Keogh, FCIM, FRSA, after a decade in broadcast media and with large internet portals (BBC, ITV, Yahoo, AOL, Bauer Media, GOV.UK), for our first 16 years we operated as a digital marketing agency, delivering creative content and high-performing campaigns, and winning multiple awards including Service Excellence and Website of the Year.

In 2024, in line with a changing industry and client needs, we pivoted to become a strategic communications consultancy.

Our values

Innovation for the betterment of society

Based in the thriving Cambridge ecosystem with the University as its beating heart, we’re surrounded by startups, spinouts and prestigious institutions driving progress in sustainability, healthcare and responsible tech. The spirit of entrepreneurship and sense of possibility is infectious.

Always keeping abreast of industry trends, we get a kick out of helping smart people articulate good ideas to the world, amplifying their message and accelerating growth in their organisation for the benefit of all.

Empowering others through knowledge, skills and opportunities

At advisory level, we shape the framework for a positive company culture which drives results. Strategically, we upskill marketing teams and have trained 1000s of people to enable them to use their talents for commercial success. We have always banged the drum for accessible content and digital inclusion, and do what we can to encourage more diverse talent into the industry. We’re particularly proud of our work experience initiatives which have given 100s of early career marketers a clear route into the creative industries.

Best practice in communication

With a wealth of experience across print, digital, radio, TV, and social media campaigns – working with the BBC, ITV, Yahoo, AOL, Government Digital Service, the University of Cambridge, and 100s of SMEs – we take pride in seeing communications done well and lead the way in best practice, speaking regularly at events and through the Communication Untangled podcast.

As well as influencing consumer behaviour, we want to get the foundations right too; we know how effective communication across organisational structures, leadership styles and among teams leads to a stronger performance above the surface.