Crafting an attention-grabbing press release can be a tricky task, but it really doesn’t have to be!

To help you out with your quest to deliver that killer hook, Sookio School has just launched a brand spanking new course - How to write an irresistible press release – the latest in our suite of fabulous tutorials. And best of all… you can watch it for free!

What is a press release, and what does it do?

Picture the scene; you have a great story, some important news, an event or product, and you want the world (or at least your potential customers) to know all about it. But paid ads are expensive, and your news is just too good not to share… so, what do you do? 

It’s time to go to the press, of course – and this means writing a press release.

You then start furiously typing a catchy communique that journalists and bloggers will jump at the chance to publish – which will bring you fortune and fame and all of the amazing things that great media coverage gets you, or so you hope!

You hit send and off it goes to anyone and everyone who you think might show an interest in what you have to say.

Never mind fortune and fame – I didn’t even get a reply! What gives?

Every business wants to get themselves noticed, and that means that the inboxes of most journalists and bloggers are overflowing with press releases – just like yours. The only way to get yours to the top of the pile, rather than moved to the trash, is by creating a truly unique example that stands out from all the rest – and luckily for you, the latest course from Sookio School shows you how to do just that!

So, what exactly will this course teach me?

All of our Sookio School courses are chock full of useful information and helpful hints, as well as some fantastic downloadable resources – providing everything you need to give your business a boost!

In this particular course, you’ll learn all the rules of writing a press release, such as:

·         Getting noticed by giving journalists what they want

·         Mastering structure and format

·         Writing killer press release headlines

·         Ending your email the right way

·         Common mistakes to avoid

·         Lots of useful hints and tips to make your next press release a hit!

There’s also a downloadable project that goes with the course, so you can put what you’ve learnt into action and start getting your business the attention it deserves.

Our courses are all written, and hosted, by Sue Keogh – the Director here at Sookio – and reflect her many years of working in the industry, and her vast experience of all things marketing and media. It’s safe to say you’ll be learning from one of the pros.

Sounds expensive? (spoiler alert; it’s not!)

As for how much it’ll cost you, you may be in for a surprise…

This shiny new course (as well as all our others) is available to watch on Skillshare. And as a thank you for being so awesome and taking the time to read this, you can get your first two months’ subscription to Skillshare for free. Yep, that’s right; it won’t cost you a penny to watch this course – or any of our other ones – providing you sign up via this link.

You’ll also get access to every other course on Skillshare too. Ever wanted to learn how to weave a wall hanging, animate your drawings, or even master a new language? Well, you can fill your boots with those while you’re there!

Want in? Here’s what you need to do now!

So, if you’re ready to get stuck in and learn how to up your press release game, click the button below and sign yourself up on Skillshare today.

A little more about Sookio School…

Here at Sookio, we’ve had a finger well and truly dipped in the training pie for some time now – providing bespoke courses, in-house training, and ongoing support to clients such as Cambridge University, Government Digital Services, and Sony – to name just a few.

Sookio School is our way of providing the high quality training our clients have come to expect but on a smaller scale; perfect for entrepreneurs and small business owners – just like you!

Every one of our courses is broken down into easily digestible modules – allowing you to watch and work at your own pace.

So, if you’re looking to: start blogging for your business, learn the ins and outs of Twitter, market your next event, create a killer Twitter campaign, or even just get to grips with all that marketing jargon you’re not quite sure about – then Sookio School has a course for you, with many more in the pipeline too!

Feel free to head on over to Sookio School now and take a look.