How to keep your video marketing rolling in 2020
Find out how we’re repurposing old footage and sprinkling in some tasty stock to produce fast, cheap video marketing that wins big business results.
There’s a lot of uncertainty in 2020, but one thing’s for sure: video marketing for your business is non-negotiable.
But what’s that, I hear you cry? How do you produce video when everyone’s on house arrest? Fear not. Sookio’s Head of Production, Matt Harris, has set his keen mind to ways you can keep those content wheels turning in the most trying circumstances.
Revisit and repurpose
By this point, you’re likely to have some old videos lying around from days gone by. Or perhaps an old podcast still haunts your site, along with years of accumulated photos.
We can repurpose that and chop it into fresh, new video content without the need to lift a finger in the camera’s direction.
Even social media posts can be animated and set to music, providing a dynamic insight into what your business is all about. That’s the joy of working with an award-winning creative agency; we’re… well… creative.
Cooking with stock
But what if your back’s against the wall here and you don’t have a crumb of content to work with? Even if your business is launching today, there’s titanic reams of stock footage out there to work with.
Stock gets a bad rap, but when all’s said and done it’s professionally shot footage. Good stock, curated by those with an expert eye, can form the basis of a winning video ad.
Combined with the right messaging, and with the right edit, it’s a route to quality video with a staggeringly low entry cost.
Introduce some animation
Of course, your video ambitions aren’t limited to live action footage. Animation gives you a flexible set of options for telling your tale with style and precision.
For those in the tech, medical, or finance sectors who often need to clearly break down complex concepts, this is the perfect medium to ensure you’re understood.
Whether you opt for a fully animated production, or to spruce up existing footage with animated elements, this is another low-friction entry point to video marketing for your business.
What does this mean for you?
Yes, in an ideal world you’d have the time, budget, and absence of global pandemic to produce Oscar-winning video marketing. Until then, working with existing and stock footage will still net you big results:
Traffic and traction: Short video clips perform with gusto on social media, meaning more exposure with greater impact
Quantity and quality: These clips can be turned around so quick, you’ll have enough content to leave the competition in the dust
Variety and relevance: More content means you’re covering more bases, with videos laser-focused on the perfect messaging
Longtail effect: Video marketing has a tortoise-level lifespan; you can easily fill your channels with six big months of killer content
It’s all in the timing: No filming days to arrange means these videos get turned around fast fast fast
Low costs: You’re not just cutting pre-production and filming, you’re cutting costs and still walking away with a top result
Platform perfection: The same footage can be chopped for Twitter, Instagram, even LinkedIn to provide a diverse, but always relevant marketing message
Ready to get started? Don’t let coronavirus put the kibosh on your video marketing dreams.