Training and workshops

From major brands to one-man bands, our training packages offer straight-talking, real-world advice to help boost your presence on the web.

We've delivered training for Government Digital Services and GOV.UK, Cambridgeshire Council and Destination Digital, Hodder & Stoughton, Elektron Technology, Chelsea FC nightclub Under the Bridge, Tempero/Sony and many small businesses in all sectors.

Talk to us today about in-house training on writing for the web, social media, and SEO. Or sign up to our mailing list for information on the next public courses we’re holding in writing for the web, and social media for small businesses.

Courses on offer

Everyone has different needs when it comes to learning about web content and social media. So rather than take a one-size-fits-all approach we like to find out more about the particular challenges you face and build a workshop around your business. Here’s what we offer:

Social media for small businesses
An introduction to social media for small businesses which is designed to help you get to grips with the practicalities of social media and walk away with all the basics set up and ready to go.

Format: One-day or half-day course, or two-hour sessions over a series of weeks, focusing on a different platform each week. Whichever suits you best.

Advanced social media
For bigger brands or businesses and individuals with an established social media community, who want to dig a little deeper. Find out about analysing the data, measuring sentiment, using tools to schedule content, crisis management and more.

Focus on Twitter
Get to grips with using Twitter for your business – how to write shareable content, using hashtags, Twitter jargon, building a community, mistakes to avoid, best tools to use.

Focus on Facebook
How to use Facebook for your business – setting up a business page, creating posts which people will like, comment upon and share, building your community, boosting posts and promoting pages, analysing the data.

Pick a platform
Facebook and Twitter are the platforms people most frequently approach us about, but we can also teach you about the delights of LinkedIn, Google+ and image/video-sharing platforms like YouTube, Instagram and Pinterest too!

Spotlight on SEO
A basic introduction to on-page search engine optimisation to help your website rank more highly in Google and other search engines. We’ll explain how to get handy with keywords, link building and meta descriptions to make sure your site is found easily on the web.

Writing for the web
Learn from the web copywriting experts about creating clear, engaging content which really speaks to your audience and (attracts the attention of Google).

The Sookio approach to training

Through our experience in running workshops and training we’ve found that people like:

  • Small groups - so you can ask plenty of questions
  • To be taught by experts - people who update social media channels day in, day out and understand the challenges you face
  • Best practice examples - to inspire you and show how it can be done
  • Interactive training - so we can look at real-life examples there and then
  • Homework! To keep the momentum up once you’ve left the room

So we make sure our web and social media courses tick all these boxes – and that we have some fun along the way!

What they say about Sookio training

Sookio’s training was superb, giving my charity a comprehensive overview of writing for the web.

Their advice focused on how to best communicate with our audience, helping us to reach fundraisers, patients and researchers even more effectively.

I’d like to thank them for sharing their vast experience and experience.
— Oliver Timmis, CEO, AKU Society
Your Twitter training built the confidence of the team to share news and updates about the Art, Language, Location installations.

As a result we successfully doubled our number of followers and attracted more visitors to the events.
— Claire Koch, Art, Language, Location

 

How to book

Talk to us about bespoke training for your in-house team. Or put your name down for a course and we'll let you know when the next session on your chosen topic will take place.

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Where do our workshops take place?

We’re a web and social media company based in Cambridge, just a short hop from London. Most of our workshops tend to take place in London or East Anglia, but it’s easy to get to most places in the UK and Europe (and we use Skype a fair bit too).

How much does in-house training cost?

Prices start at £475 for a half-day session.

Who runs the training?

The courses are devised by our founder Sue Keogh, who has nearly two decades' experience in working with digital content for household names including BBC, ITV.com, Yahoo!, AOL, Magic FM, Toshiba and GOV.UK. 

 
We have been delighted by the Social Media Workshops that Sookio Ltd have run for us.

They are a mine of information and bring the theory of social media to life with insightful examples from industry that the businesses we work with can really relate to.

They genuinely care about the companies they train and want them to reap the benefits of their social media campaigns.
— Nicola Graves, Destination Digital Project Manager, Cambridgeshire County Council